When passion, design, and experience meet, incredible spaces are born. That’s precisely what happened at Charlie Fox – a boutique in Times Square that pushes boundaries with a blend of modern sophistication and vintage charm. Our team at New York Custom Interior Millwork (NYCIM) had the privilege of bringing this remarkable vision to life, and now we’re thrilled to share how intelligent craftsmanship and imaginative design came together in this one-of-a-kind environment.
A Space That Captures Curiosity
Walk into Charlie Fox and you’re met with a playful, refined atmosphere where no two moments feel the same. The iconic running fox icon, the dramatic checkered accents, and the immersive lighting all contribute to a space that feels alive – and every detail is intentional.
At NYCIM, we believe millwork should do more than fill a space – it should elevate the brand and shape the visitor’s experience. Here’s how we made that happen:
Custom handrail cladding in maple veneer, finished in stained lacquer, with circle accents and curved moldings that respect the architecture of the Times Square boutique.
Decorative maple-and-glass wall panels featuring built-in display niches, striking a balance between function and aesthetic flair.
Curved wood display cases with solid glass tops, designed for elegance and clarity – perfect for highlighting premium products.
Warm entryway millwork, seamlessly transitioning guests from street to shop, using soft lighting and vintage-inspired details.
Why This Project Exemplifies What We Offer
1. Personalized Craftsmanship for Distinct Identities
Charlie Fox isn’t another retail store – it’s a lifestyle brand. It demanded millwork that felt as individual as its design concept. At NYCIM, we don’t deliver prefabricated cabinets and call it a day. We build in-house shop drawings, source premium materials, handcraft each piece, and ensure every element aligns with your brand.
2. Blending Modern and Vintage With Ease
The secret sauce behind the Charlie Fox design was balancing old and new. Contemporary lines mixed with retro textures, bold checkers sat alongside organic curves, and ambient lighting highlights bespoke woodwork.
That’s why we paired solid wood maple and satin lacquer finishes with elegant curved edges.
That’s why we used circle accents and curved moldings to soften and define interior forms.
And that’s why every display niche, every handrail, every doorframe feels like it belongs in both time periods.
3. Design Flexibility – If You Can Imagine It, We Can Build It
Charlie Fox’s signature curved display case might look complex, but for us, it’s another happy challenge. Whether it’s radiused cabinet fronts, custom glass integration, or floating wall panels framed in wood, our carpenters thrive on precision.
If your project requires:
Unusual angles or curved surfaces
Integrated product lighting
Built-in displays, shelving, or niches
Specialty millwork details that highlight your brand
…you’ll find NYCIM has the skills and creative insight to execute it flawlessly.
Highlights from Charlie Fox – Details That Matter
Function-First Design: Products look their best when they’re displayed without barriers. Our custom cases and niches show off wardrobes, accessories, or cannabis products flawlessly – designed for both aesthetics and merchandising effectiveness.
Seamless Retail Experience: Every curve, pixel, and edge you experience at Charlie Fox was designed with flow in mind. We aligned handrail details, wall panels, lighting coves, and displays so guests move through the store effortlessly.
End-to-End Project Management: Our involvement wasn’t limited to fabrication. NYCIM collaborated with the architects, lighting designers, brand strategists, and general contractors from day one. We ensured timelines, finishes, and materials were meticulously coordinated, and that the millwork was installed cleanly and efficiently—even in the bustling environment of Times Square.
What NYCIM Brings to Every Project
We believe every space—residential or commercial—deserves thoughtful, detailed design. Whether it’s a luxury cannabis boutique or a custom bar in Midtown, here’s what you get with our team:
Dedicated Consultation & Design
Bring us your vision, rough ideas, or Pinterest board. We’ll take it from consultation to shop drawings and run you through real wood samples, finish options, and custom solutions.
Material Expertise & Sourcing
From oak, maple, walnut, and mahogany to fluted tambour, brass mesh, or sustainable bamboo, we collaborate with top industry vendors (including niche finishes and FSC-certified woods).
Precision In-House Fabrication
Every piece is handcrafted in our Astoria shop. We use both state-of-the-art CNC machinery and traditional woodworking techniques.
Controlled Finishing & Quality Review
All lacquer, stain, or painted work is performed on-site. Our founder, Elizabeth Lagos-Molinari, personally inspects each item before installation.
White-Glove Installation
Our professional team installs each piece cleanly, on time, and aligns it perfectly with your surroundings. We leave behind nothing but great work and a beautiful space.
Is NYCIM Right for You?
If you’re planning:
A retail location that stands out—like a boutique, gallery, or brand flagship
A commercial venue (restaurant, bar, hotel lobby, showroom, or spa) in NYC
A residential renovation that demands bespoke built-ins, wall treatments, or unique features
…then New York Custom Interior Millwork is the partner you want on your team.
Our portfolio includes everything from museum-grade display cases to elegant residential pantries to high-traffic public staircases. We pride ourselves on solving tricky design challenges while delivering projects that look exceptional and function even better.
Imagine it. Let’s build it.
Let’s Talk
Dreaming of a space that truly reflects your brand, your taste, or your vision? Reach out today to discuss how we can work together.
Call (718) 392-1600 to book your design consultation
Email us at liz@nycmillwork.com
Visit our studio in Astoria to review samples and chat over coffee
Where creativity and craftsmanship meet – one custom detail at a time.
