At New York Custom Interior Millwork, we take immense pride in the quality of our work, no matter the scale or scope of the project. From luxury residential renovations to innovative commercial spaces, we are passionate about crafting designs that transform environments and leave lasting impressions.
When we were approached to collaborate on the Reese’s “Stuff Your Cup” Bar at Hershey’s Chocolate World in Times Square, we knew it was an opportunity to bring something truly special to life. This project allowed us to showcase our skills in a playful and creative way, delivering a space that embodies the joy and indulgence of Reese’s while meeting the demands of a high-traffic environment.
Here’s how we turned a sweet idea into a beautifully crafted reality, and why we’re so proud of this unique contribution.
Celebrating the Reese’s Brand Through Millwork
Reese’s is more than just a chocolate-and-peanut-butter treat—it’s an icon. The brand represents fun, indulgence, and nostalgia, bringing smiles to faces of all ages. For us, capturing this essence through millwork was an exciting challenge that we approached with enthusiasm and meticulous attention to detail.
Our pride in this project begins with our commitment to understanding the Reese’s brand identity. Every element of the “Stuff Your Cup” Bar, from the materials we selected to the design features we crafted, reflects Reese’s playful spirit.
- Color Palette: Incorporating Reese’s signature orange and brown into the design wasn’t just about aesthetics; it was about ensuring the space instantly felt connected to the beloved brand.
- Playful Accents: We carefully included peanut-shaped motifs and circular patterns inspired by Reese’s cups, striking the perfect balance between whimsy and sophistication.
- Thoughtful Details: From the curves of the cabinetry to the seamless integration of lighting, every detail was designed to enhance both form and function.
Creating the Substrate and Back Bar: A Centerpiece of Craftsmanship
One of the most prominent features of the “Stuff Your Cup” Bar is the substrate and back bar, which serves as the heart of the interactive experience. We are incredibly proud of how these elements turned out, as they highlight both our technical expertise and our dedication to creative design.
1. Durable Yet Beautiful Materials
For the substrate and back bar, we prioritized materials that could withstand the rigors of a busy retail environment while maintaining a refined and inviting appearance.
- Strength and Style: We selected high-quality finishes that not only evoke the richness of chocolate and peanut butter but also stand up to daily use by staff and visitors.
- Aesthetic Cohesion: The warm tones and textures of the materials tie seamlessly into the Reese’s brand, making the space feel as delicious as the treats it serves.
2. Functional Design with a Creative Flair
Crafting a space that is both practical and visually engaging requires a deep understanding of both design and functionality.
- Efficient Workflow: The back bar is thoughtfully designed to allow staff to prepare custom Reese’s cups with ease. From accessible compartments for mix-ins to a smooth workflow layout, every detail supports efficiency.
- Showcasing the Brand: The back bar features subtle Reese’s branding elements, such as playful curves and strategic lighting, which elevate the space without overwhelming it.
We take great pride in knowing that our millwork doesn’t just serve a functional purpose—it enhances the overall experience for visitors and employees alike.
Custom Storage Solutions: Where Practicality Meets Pride
At New York Custom Interior Millwork, we believe that even the most practical elements of a design can be a source of pride. The custom storage solutions we created for the “Stuff Your Cup” Bar exemplify this philosophy.
1. Smart and Stylish Cabinetry
The cabinetry we designed for this project goes beyond simple storage. It’s a harmonious blend of form and function that contributes to the overall aesthetic of the space.
- Integrated Design: The cabinetry’s curves and finishes align perfectly with the back bar, creating a cohesive look that feels intentional and polished.
- Ample Storage: From ingredients and packaging materials to cleaning supplies, the cabinetry is equipped to handle everything staff need to keep operations running smoothly.
2. Prioritizing Accessibility
As part of a high-traffic environment, the “Stuff Your Cup” Bar required storage solutions that were easy to use and optimized for efficiency.
- Ergonomic Features: Drawers, shelves, and compartments are positioned for maximum accessibility, reducing strain on staff and ensuring quick access during busy times.
- Durable Construction: Built to withstand constant use, the cabinetry reflects our commitment to creating pieces that last.
We take pride in knowing that our storage solutions not only enhance the functionality of the space but also contribute to its overall beauty and cohesiveness.
An Interactive Space That Delights Visitors
The “Stuff Your Cup” Bar is more than a place to create personalized Reese’s cups—it’s an immersive experience that brings joy to everyone who visits. Knowing that our work contributes to these moments of delight fills us with immense pride.
1. Engaging Design Features
The millwork we crafted plays a key role in drawing visitors into the space and keeping them engaged.
- Eye-Catching Accents: From bold colors to unique textures, every element is designed to capture attention and reflect the Reese’s brand.
- Lighting Integration: Soft, strategically placed lighting enhances the beauty of the millwork while creating an inviting ambiance.
2. A Welcoming Atmosphere
We’re proud of how our design fosters a sense of warmth and excitement, making visitors feel at home while they create their custom treats.
- Comfortable Flow: The layout encourages smooth movement through the space, ensuring a positive experience for all guests.
- Interactive Joy: By providing a setting that feels fun and immersive, our work helps visitors connect with the Reese’s brand in a meaningful way.
Overcoming Challenges with Pride
Every project comes with its unique challenges, and the “Stuff Your Cup” Bar was no exception. From optimizing space in a busy retail environment to ensuring durability for high traffic, this project required creative problem-solving and meticulous execution.
1. Maximizing Space Efficiency
Working within a compact area required innovative design solutions to ensure every square inch was used effectively.
- Space-Saving Features: Built-in storage and multifunctional elements allowed us to maximize utility without sacrificing style.
- Strategic Layout: We designed the space to accommodate both staff workflows and visitor interactions seamlessly.
2. Durability in High-Traffic Areas
With thousands of visitors passing through Hershey’s Chocolate World daily, the millwork needed to be built to last.
- Resilient Materials: Every surface and fixture was chosen for its ability to endure constant use while maintaining its appearance.
- Attention to Detail: From reinforced joints to easy-to-clean finishes, we ensured the design would stand the test of time.
Overcoming these challenges only deepened our pride in the final product, as it showcased our ability to adapt and excel in any scenario.
Reflections on a Sweet Success
Crafting the millwork for the Reese’s “Stuff Your Cup” Bar was a deeply rewarding experience for our team. This project allowed us to step outside our usual scope and embrace a playful, creative concept while still upholding our high standards of craftsmanship.
We take great pride in knowing that our work not only supports the operational needs of Hershey’s Chocolate World but also brings smiles to visitors from around the world. Seeing families and friends gather to create their personalized Reese’s treats in a space we helped design is the ultimate testament to the power of thoughtful, quality millwork.
Why We’re Proud to Be Part of This Project
At New York Custom Interior Millwork, every project we take on is an opportunity to create something meaningful. The Reese’s “Stuff Your Cup” Bar at Hershey’s Chocolate World is a shining example of how custom millwork can elevate a brand, enhance functionality, and create unforgettable experiences.
We’re proud to have been part of this sweet journey and look forward to bringing the same level of passion and craftsmanship to future projects. If you’re ready to transform your space with custom millwork, contact us at (718) 392-1600.
Let us help you bring your vision to life—with pride in every detail.
